SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60413TAEOZ-BUS0247	Strategic Management	3	Spring	3	0	3	5

Course Type :	Elective Course III
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	English
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. NİGAR ÇAĞLA MUTLUCAN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Rapid changes that are seen today effect the business environment in both ways as positively or negatively. Companies should develop strategies and become more competitive than their competitors by making situation analysis to continue their existence in their environment. In other words, firms should gain competitive advantage and sustain this advantage in the long run. Within the scope of this course, business strategies will be discussed and analyzed.

Course Content:

Basic terms and concepts related with strategic management, strategic management process and factors, external and internal environment analysis, measuring environmental factors and situation decision matrices, strategic guidance, basic and sub strategies, top management (institutional) strategies, business management (competition) strategies, functional (divisional) strategies, international strategies, application of strategies, strategical assessment and control, sample case studies.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Grasping the basic concepts of strategic management
2) Having knowledge about corporate governance
3) Understanding the importance of Corporate Social Responsibility and Ethics concepts in strategic management.
4) Learning how to perform environmental scanning and industry analysis
5) Understanding how to conduct organizational analysis and learn how to achieve competitive advantage
6) Learning how to formulate a business strategy
7) Learning how to formulate a corporate strategy
8) Learning how to formulate a functional strategy and make a strategic choice
9) Learning how to implement a global strategy
10) Understanding how to organize and create a structure
11) Learning about staffing and directing
12) Learning how to evaluate and control
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Basic concepts of strategic management	Lecture notes, textbook, Internet resources
2)	Corporate Governance	Lecture notes, textbook, Internet resources
3)	Social Responsibility and Ethics in Strategic Management	Lecture notes, textbook, internet kaynakları
4)	Environmental Scanning and Industry Analysis	Lecture notes, textbook, internet kaynakları
5)	Organizational Analysis and Competitive Advantage	Lecture notes, textbook, Internet resources
6)	Strategy Formulation: Business Strategy	Lecture notes, textbook, Internet resources
7)	Strategy Formulation: Corporate Strategy	Lecture notes, textbook, Internet resources
8)	Midterm examination
9)	Strategy Formulation: Functional Strategy and Strategic Choice	Lecture notes, textbook, Internet resources
10)	Strategy Implementation: Global Strategy	Lecture notes, textbook, Internet resources
11)	Strategy Implementation: Organizing and Structure	Lecture notes, textbook, Internet resources
12)	Strategy Implementation: Staffing and Directing	Lecture notes, textbook, Internet resources
13)	Evaluation and Control	Lecture notes, textbook, Internet resources
14)	Case Study	Textbook

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To improve analytical thinking, problem solving in organizational issues, time management, self-discipline and communication skills
2)	To learn and use the basic information, concepts and theories required in the field of international trade
3)	Except the core subjects of the business, to have knowledge about leadership, behavioral sciences, communication and entrepreneurship; in the field of service, mathematics, statistics, law, operations research, information processing and management information systems
4)	To have awareness for ethical and social responsivity
5)	Ability by supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, to transfer them to the groups within and outside the group in a systematical and effective way
6)	To be able to evaluate the norms and standards present in the works in which responsibility in a critical point of view are taken
7)	Ability to develop strategical, innovative and entrepreneurial ideas
8)	Ability to acquire competence of managing the change
9)	To show development personally and socially with and awareness for lifelong learning
10)	To follow advanced technologies and developments about digital transformation
11)	To have cultural awareness and to be able to transfer this to the groups within and outside the field
12)	To have awareness about citizenship competency
13)	To acquire communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+)

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Case Study
Reading

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	42
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			46
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5