Course Objectives: |
Rapid changes that are seen today effect the business environment in both ways as positively or negatively. Companies should develop strategies and become more competitive than their competitors by making situation analysis to continue their existence in their environment. In other words, firms should gain competitive advantage and sustain this advantage in the long run. Within the scope of this course, business strategies will be discussed and analyzed. |
Course Content: |
Basic terms and concepts related with strategic management, strategic management process and factors, external and internal environment analysis, measuring environmental factors and situation decision matrices, strategic guidance, basic and sub strategies, top management (institutional) strategies, business management (competition) strategies, functional (divisional) strategies, international strategies, application of strategies, strategical assessment and control, sample case studies. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) The course explains fundemental concept about Strategic Management.
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2) The students analyzes the internal and external environment of the firm.
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3) The student compares the elements necessary for the success of the strategies.
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4) The course interprets strategic evaluation and controling process.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) The student understands the importance of strategic analysis tools in formulating strategies.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
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1) |
Fundemental concept about strategic management |
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2) |
Strategic management process and elements. |
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3) |
Strategic Analyzes : External and Internal environment analyze ( Swot ) |
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4) |
Strategic Analyzes : External and Internal environment analyze ( Swot ) |
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5) |
Business Analysis |
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6) |
Determination of strategic objectives : Strategic goal hierarchy |
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7) |
Determination of strategic objektives : Strategic goal hierarchy |
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8) |
Midterm exam |
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9) |
Strategy alternatives : Composing the strategy hierarchy |
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10) |
Techniques which used in the implementation of management strategies. |
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11) |
Analysis and selection of strategies |
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12) |
Analysis and selection of strategies |
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13) |
Strategic evaluation and control |
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14) |
Strategic evaluation and control |
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Course Notes / Textbooks: |
- Strategic management and business policy : globalization, innovation, and sustainability/ Thomas L. Wheelen ; J. David Hunger, Alan N. Hoffman, Charles E. Bamford. Pearson, 2018.
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References: |
- Strategic management and competitive advantage : concepts and cases / Jay B. Barney , William S. Hesterly. Prentice Hall, 2008.
- The First 90 Days: critical success strategies for new leaders at all levels / Michael Watkins. Harvard Business School Press, 2003.
- Strategic Management, Alex Miller. Hill Book Company, 1998.
- Strategic Management, Fred David, 5th Edition. Prentice Hall,1995.
- Blue Ocean Shift: Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth . Mauborgne & Kim. New York, Hachette Books, 2017.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Use and apply area concepts and theories in sub-disciplines of business administration. |
5 |
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1.1 Demonstrate awareness and knowledge on issues when dealing with business related problems such as management, organizational design, accounting, finance, marketing and human resources. |
5 |
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1.2 Have knowledge in business science such as mathematics, statistics, behavior science, law, information technologies etc. |
5 |
2) |
Have ability to effectively plan and use economic, technological and information sources and tools in organizations by using appropriate theories and methods. |
5 |
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2.1 Use economic and technological sources effectively and efficiently in the field of business administration. |
5 |
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2.2 Use information and communication technologies effectively in business practices. |
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3) |
Promote a climate of integrity, change and innovativeness within and around contemporary business environment of which they will become part of as an employee/manager. |
4 |
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3.1 Demonstrate time management and self-discipline competencies required in a business environment to articulate strategies. |
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3.2 Manage information and communication processes along with supportive programs used in management. |
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3.3 Demonstrate awareness on ethical and environmental issues when dealing with business related problems |
4 |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
3 |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
3 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
4 |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
2 |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
15 |
3 |
45 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
55 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
1 |
2 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
4 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
59 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |