LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414METUZ-DIT0052	International Marketing	1	Spring	2	0	2	4

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi AYSUN VARAN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi AYSUN VARAN
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	It is aimed for students to gain skills about recognition and enforcement of international marketing strategies
Course Content:	Marketing mix elements, Market segmentation strategies, international marketing environment and international market entry methods will be reviewed

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Students have knowledge about national and international marketing concepts
2) They distinguish the importance of international marketing environment
3) They explain the international market entry methods with comparison
4) They review product concept in terms of international markets
5) They learn the methods of determining the pricing policy
6) They understand the importance of market segmentation for the business
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	General Infırmation, Marketing concept, Basic concepts
1)
2)	Product classifications, New product development process, Product lifecycle
3)	Services marketing, Service quality, Brand concept and brand equity
4)	Pricing, Pricing methods, Price discrimination
5)	Distribution, Distribution strategies, Warehousing and retailing
6)	Communication process, Promotion budget strategies, Promotion mix
7)	Market segmentation, Market targeting, Market positioning
8)	Midterm exam
9)	Economic environment, Cultural environment, Hofstede's cultural factors
10)	Political environment, Legal environment, Technological environment
11)	Exportation, Contract manufacturing, Management contract
12)	Franchising, Licencing
13)	Joint ventures, Direct investment
14)	International mergers and acquisitions

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2					KPLO 3						KPLO 4				KPLO 5
CLOs/PLOs	1	2	3	4	1	2	3	4	5	1	2	3	4	5	6	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO7

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explain the basic, theoretical and practical information about foreign trade operations.
	1.1 Explains the theoretical and practical knowledge of international trade and international economics.
	1.2 List the basic functions and principles of foreign trade in import and export dimension and describe business processes.
	1.3 List the delivery and payment methods used in foreign trade.
	1.4 Explain free zones and foreign trade incentives and practices with examples.
2)	Analyze the necessary information to follow international economic, political, cultural, social, legal and financial conjuncture.
	2.1 Recall foreign trade legislation, customs legislation and other relevant legislation that form the legal framework of foreign trade.
	2.2 Interprets knowledge and skills about basic knowledge and computer applications in finance and accounting.
	2.3 Explain the basic principles and elements of commercial law.
	2.4 Adapts international finance and accounting operations to operational activities.
	2.5 Interprets Turkey's economy and information about the world economy.

3)	Uses the administrative information required by international trade, logistics and customs procedures	5
	3.1 Explain logistics and procurement processes.
	3.2 Describe the application principles of customs clearance procedures and list the document preparation business processes.
	3.3 Explains the basic, theoretical, practical and current knowledge in the field of business management.
	3.4 Remember e-commerce, marketing and direct sales processes.
	3.5 Explain the functions and processes of international marketing.	5
	3.6 Relate basic business functions and business processes.
4)	Applies the theoretical knowledge learned in business life for a semester.
	4.1 Experiences all processes in business life.
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field.
5)	Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society
	5.1 Acquires competency of analyzing and solving the problems.
	5.2 Has awareness for ethical and social responsibility.
	5.3 Takes responsibility as a team member in works and operations of his/her field.
	5.4 Is aware of written, verbal communication and interaction.
	5.5 Follows the developments of advanced technology and digital transformation.
	5.6 Acquires the awareness for lifelong learning
	5.7 Has awareness about citizenship competency.
	5.8 Evaluates the developments of his/her field with the understanding of an entrepreneur.
	5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

CLO7

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation