SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414TATUZ-ISL3041	Marketing Management	1	Fall	2	0	2	3

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ESRA NUR GÖKHAN
Dersin Öğretim Eleman(lar)ı:	Instructor STAFF Dr. Öğr. Üyesi ESRA NUR GÖKHAN Instructor BAŞAK KURU Dr. Öğr. Üyesi AYSUN VARAN
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	To provide a general introduction to employee relations and also taking into consideration employment relations in Turkey to develop knowledge and understanding about the changes that have taken place over the years. Course takes the nature of industrial relations and labor dispute resolving issues
Course Content:	Marketing mix, consumer and industrial markets, market segmentation, marketing research

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Students learn marketing environment concept

2) They have knowledge about the effects of product and brand on marketing

3) They understand the necessity of services marketing

4) They learn to determine pricing policy of business

5) They interpret the differences between consumer and industrial markets

6) They interpret the effect of market segmentation concept to the business

7) They have comprehensive knowledge about market research

8) They have information about implementation of the promotion mix activities

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Marketing concept, Basic concepts
2)	Macro and micro environment of marketing
3)	Product, Product classification, New product development process
4)	Product life cycle, Brand concept, Brand equity
5)	Services marketing, Dimensions of services, Service quality
6)	Price, Pricing strategies, Price discrimination
7)	Place, Distribution strategies, Wholesaling and retailing
8)	Midterm exam
9)	Communication process, Determining promotion budget, Promotion mix
10)	Personal selling, Public relations, Direct marketing, Advertising, Sales promotion
11)	Consumer markets
12)	Industrial markets
13)	Market segmentation, Market targeting, Market positioning
14)	International marketing, Standardization and adaptation, Culture concept

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Ders notları - Course notes Ders sunumları - Course presentations
References:	Pazarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008 Pazarlama ilkeleri: ve örnek olaylar / İsmet Mucuk, Türkmen Kitabevi, 2006 Pazarlama Yönetimi A.Hamdi İslamoğlu, Beta Yayın, 2014 Principles of marketing / Philip Kotler, Gary Armstrong, Prentice Hall, 2010 Pazarlama yönetimi / Tuncer Tokol, Nobel 2007

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1							KPLO 2				KPLO 3				KPLO 4				KPLO 5
	1	2	3	4	5	6	7	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explains basic, theoretical and practical information about logistics management.
	1.1 Defines the purchasing and procurement processes.
	1.2 Lists warehouse operation procedures, order management, material handling, packaging and labelling processes.
	1.3 Lists the requirements of inventory management.
	1.4 Explains the operational processes of all types of transport and intermodal transport.
	1.5 Matches effectively the current information and communication technologies required by logistics management.
	1.6 Recalls both national and international legislation and regulations related to logistics area.
	1.7 Explains the occupational health and safety, environmental protection, quality and continuous improvement procedures which are deemed necessary in the field of logistics.
2)	Interprets the supply chain management philosophy.	5
	2.1 Lists the duties and responsibilities of all parties along the supply chain.	5
	2.2 Indicates the importance of information sharing and trust in the supply chain.	5
	2.3 Associates all logistics activities within the framework of cooperation in supply chain management.	5
	2.4 Explains sustainable supply chain management.	5
3)	Explains the basic and theoretical knowledge required by national and international business and trade.	3
	3.1 Interpret the knowledge of the country and the world economy.
	3.2 Explains the basic business functions and business processes.	3
	3.3 Recall the basic information about customs procedures.
	3.4 Explains the processes related to foreign trade (INCOTERMS and payment methods, etc.).
4)	Applies the theoretical knowledge learned in business life for a semester.
	4.1 Experiences all processes in business life.
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field.
5)	Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society	4
	5.1 Acquires competency of analyzing and solving the problems.
	5.2 Has awareness for ethical and social responsibility.
	5.3 Takes responsibility as a team member in works and operations of his/her field.
	5.4 Is aware of written, verbal communication and interaction.	4
	5.5 Follows the developments of advanced technology and digital transformation.
	5.6 Acquires the awareness for lifelong learning.
	5.7 Has awareness about citizenship competency.
	5.8 Evaluates the developments of his/her field with the understanding of an entrepreneur.
	5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	42
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	6	12
Midterms	2	12	24
Semester Final Exam	1	12	12
Total Workload of Assesment & Evaluation Activities	-	-	48
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			90
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3