Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) midterm
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) final exam
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Marketing concept,
Basic concepts |
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2) |
Macro and micro environment of marketing |
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3) |
Product,
Product classification,
New product development process |
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4) |
Product life cycle,
Brand concept,
Brand equity |
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5) |
Services marketing,
Dimensions of services,
Service quality |
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6) |
Price,
Pricing strategies,
Price discrimination |
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7) |
Place,
Distribution strategies,
Wholesaling and retailing |
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8) |
Midterm exam |
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9) |
Communication process,
Determining promotion budget,
Promotion mix |
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10) |
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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11) |
Consumer markets |
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12) |
Industrial markets |
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13) |
Market segmentation,
Market targeting,
Market positioning |
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14) |
International marketing,
Standardization and adaptation,
Culture concept |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic, institutional and practical information about national and international civil aviation services |
4 |
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1.1 Knows passenger and ground services in airport terminal buildings. |
4 |
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1.2 Knows the vehicles, equipment and related services used in ground operations of airports. |
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1.3 Knows the ticket sales operations and calculations used in airlines. |
4 |
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1.4 Have basic information about aircraft. |
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1.5 Has knowledge about national and international civil aviation law. |
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1.6 Has knowledge about national and international security management. |
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2) |
Explains the basic and theoretical knowledge required by national and international civil airline enterprises and organizations. |
5 |
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2.1 Has knowledge about country and world economy. |
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2.2 Has knowledge about business management. |
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2.3 Has knowledge about basic and airline marketing. |
5 |
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2.4 Has knowledge about basic and civil aviation mathematical operations. |
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2.5 Has basic accounting information. |
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3) |
Explains the basic and theoretical knowledge required by national and international civil aviation institutions and organizations. |
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3.1 Has knowledge about dispatch operations. |
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3.2 Has knowledge about aviation cargo operations. |
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3.3 Has information about airport terminal passenger services operations. |
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3.4 Has knowledge about crew planning applied in airline companies. |
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3.5 Have knowledge about logistics management and operations. |
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3.6 Has knowledge about the management of national and international airlines. |
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3.7 - |
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4) |
Applies the theoretical knowledge learned in business life for a semester. |
4 |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.5 Compiles the knowledge and experience gained in the field. |
4 |
5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
5 |
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5.1 Acquires competency of analyzing and solving the problems. |
5 |
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5.2 Has awareness for ethical and social responsibility. |
5 |
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5.3 Takes responsibility as a team member in works and operations of his/her field. |
5 |
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5.4 Is aware of written, verbal communication and interaction. |
5 |
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5.5 Follows the developments of advanced technology and digital transformation. |
4 |
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5.6 Acquires the awareness for lifelong learning. |
5 |
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5.7 Has awareness about citizenship competency. |
3 |
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5.8 Evaluates the developments of his/her field with the understanding of an entrepreneur. |
4 |
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5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
5 |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
10 |
1 |
10 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
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38 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
6 |
12 |
Midterms |
1 |
12 |
12 |
Semester Final Exam |
1 |
12 |
12 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
36 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
74 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |