Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) midterm
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) final exam
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Marketing concept,
Basic concepts |
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2) |
Macro and micro environment of marketing |
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3) |
Product,
Product classification,
New product development process |
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4) |
Product life cycle,
Brand concept,
Brand equity |
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5) |
Services marketing,
Dimensions of services,
Service quality |
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6) |
Price,
Pricing strategies,
Price discrimination |
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7) |
Place,
Distribution strategies,
Wholesaling and retailing |
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8) |
Midterm exam |
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9) |
Communication process,
Determining promotion budget,
Promotion mix |
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10) |
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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11) |
Consumer markets |
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12) |
Industrial markets |
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13) |
Market segmentation,
Market targeting,
Market positioning |
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14) |
International marketing,
Standardization and adaptation,
Culture concept |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic, theoretical and practical knowledge of Logistics and Supply Chain Management |
3 |
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1.1 Outlines the basic information about supply and procurement processes |
3 |
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1.2 Lists warehouse business processes, order management, material handling, packaging and labeling transactions |
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1.3 Lists the requirements of inventory management |
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1.4 Remembers basic information about transport types |
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1.5 Effectively matches the current information and communication technologies required by logistics management |
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1.6 Recalls the national and international legislation and regulations related to the field of logistics |
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1.7 Explains the necessary occupational health and safety, environmental protection, quality and continuous improvement procedures related to logistics |
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1.8 Lists the duties and responsibilities of all parties throughout the supply chain |
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1.9 Evaluates the importance of information sharing and trust in the supply chain |
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1.10 Associates all logistics activities within supply chain management |
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1.11 Explains sustainable supply chain management |
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2) |
Explains the basic, theoretical and practical information about aviation |
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2.1 Explains the legislation and regulations related to aviation |
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2.2 Knows the aviation technology and equipment and matches the related processes |
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2.3 Defines Ground Services and Ticket Sales and Check-in transactions |
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2.4 Explains the necessary occupational health and safety, environmental protection, quality and continuous improvement procedures related to aviation |
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3) |
Explains the basic and theoretical knowledge required by national and international business and trade |
5 |
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3.1 Interprets information about country and world economy |
5 |
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3.2 Explains the basic business functions and processes |
5 |
4) |
Applies the theoretical knowledge learned in business life for a semester. |
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4.1 Experiences all processes in business life |
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4.2 Compares theoretical knowledge and application |
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4.3 Compiles the knowledge and experience gained in the field. |
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5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
2 |
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5.1 Improves competency in doing business, problem solving and conflict management |
2 |
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5.2 Gains leadership and teamwork competence |
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5.3 Develops ethical and social responsibility competence |
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5.4 Improves the competence of written and oral communication and interaction |
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5.5 Gains competence of critical thinking, creative and innovative thinking |
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5.6 Gains competence to develop strategic and entrepreneurial understanding |
2 |
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5.7 Gains the ability to take responsibility and make independent decisions |
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5.8 Gains the ability to manage change |
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5.9 Demonstrate competence in Learning to Learn, Personal and Social Development |
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5.10 Gains competence to develop Global Perspective |
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5.11 Improves the competency of technology usage and digital competence |
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5.12 Develops cultural awareness and competence of expression |
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5.13 Gains Social and Citizenship Competence |
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5.14 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
10 |
1 |
10 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
38 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
6 |
12 |
Midterms |
1 |
12 |
12 |
Semester Final Exam |
1 |
12 |
12 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
36 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
74 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |