Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Analytical information and examples on the effect of digital channels and fields. |
Presentation prepared by the lecturer.
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2) |
Relations of digital channels with each other and their traffic provider effects. |
Presentation prepared by the lecturer.
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3) |
Spread of a campaign process in digital channels and differences of visual work. |
Presentation prepared by the lecturer.
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4) |
Campaign process and interaction methods in social media. Visual formatting. |
Presentation prepared by the lecturer.
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5) |
Visual preparation and use of images on brands, products or services on websites. |
Presentation prepared by the lecturer.
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6) |
The effect of images shared on social media on website traffic and design methods to increase the effect. |
Presentation prepared by the lecturer.
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7) |
Digital campaign examples and evaluation in terms of design. |
Presentation prepared by the lecturer.
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8) |
Midterm |
Analysis and application of the examinations made during the course.
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9) |
Creating a special day campaign and using visual designs for social media channels using photoshop program. |
Examining student work
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10) |
Creating a special day campaign and using visual designs for social media channels using photoshop program. |
Examining student work
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11) |
Creating a special day campaign and using visual designs for social media channels using photoshop program. |
Examining student work
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12) |
Creating publishable campaigns and making visual designs in all digital channels. |
Examining student work
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13) |
Creating publishable campaigns and making visual designs in all digital channels. |
Examining student work
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14) |
Creating publishable campaigns and making visual designs in all digital channels. |
Examining student work
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15) |
Final Sınavı - Proje Teslim |
Presentation and delivery of the campaign visuals created by students during the semester.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Learn the theoretical, technological and practical knowledge about media and communication |
5 |
|
1.1 Photographic design, film and video preparation processes, post production and communication processes, three-dimensional design in the field of theoretical knowledge. |
5 |
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1.2 Learns how to use technological equipment, camera, camera and digital programs at a basic level. |
4 |
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1.3 Knows the theoretical knowledge in the field of visual art, video, cinema, advertising and medi |
2 |
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1.4 Have the knowledge to monitor and evaluate the projects in the field of media and communication. |
1 |
2) |
Develops the knowledge acquired in the field of media and communication through creative designs and processes. |
1 |
|
2.1 Uses cameras and cameras. |
1 |
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2.2 Makes photo and video designs and editing. |
3 |
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2.3 Makes two and three dimensional visual designs in computer environment. |
3 |
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2.4 Have the ability to operate in the design and production stages of television broadcasts. |
3 |
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2.5 Have the ability to act in the design and production stages of commercial films. |
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2.6 Have the ability to work in all kinds of news media, writing news, visual design and production stages. |
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3) |
Applies the theoretical knowledge learned in business life for a half year. |
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3.1 Experience all processes in business life. |
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3.2 He/ she is actively involved in projects related to the field of education in a company operating in the field of media and communication |
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3.3 Compares with theoretical knowledge and applications. |
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3.4 Comprehends the knowledge and experience gained in the field of media and communication. |
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4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
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4.1 Gain the ability to do basic level work and problem solving. |
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4.2 Be aware of ethical and social responsibility. |
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4.3 Takes responsibility as a team member in the works and transactions related to the area |
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4.4 Be aware of written, oral communication and interaction. . |
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4.5 Follows advanced technologies and developments related to digital transformation. |
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4.6 Gain consciousness of lifelong learning. |
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4.7 He/she is conscious of the universality of social rights, social justice and citizenship competence. |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding.. |
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4.9 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of European Language Portfolio. (At B1 level for programs with English language). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
3 |
6 |
18 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
3 |
3 |
Total Workload of Teaching & Learning Activities |
- |
- |
49 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
6 |
12 |
Midterms |
1 |
2 |
2 |
Semester Final Exam |
1 |
3 |
3 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
17 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
66 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |