SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414TATOZ-HIT0021	Integrated Marketing Communication	1	Fall	2	0	2	4

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi SERAP BOZKURT
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

This course will demonstrate the contribution of integration to the marketing communication process and provide the necessary knowledge to develop students' integrated marketing communications campaigns. The course includes a comprehensive foundation on integrated marketing communications principles and components, non-traditional methods, demarcation from traditional methods, elements of the marketing communication process, and how a campaign is carried out from start to finish, technical, creative, media, ethical and sociological factors shaping marketing communication aims to clarify the issues.

Course Content:

The Lessons include explaining the issues such as how to define the position of the brand in the Integrated Marketing Communication and Plan Communication Strategies, Integrated Marketing Communications Approaches and How to Manage Applications.

Course Specific Rules

none

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Know the concepts and processes of sales, marketing and integrated marketing communication.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Plans and implements integrated marketing communications activities.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Knowing the role of brand and consumer in the development of integrated marketing communication and solutions.

2) Know and analyze the role of integrated marketing communication in brand management.

3) They know and understand how the different agencies involved in the field of integrated marketing communications function and work together.

4) He / she can interpret integrated marketing communication applications

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Definition and development of integrated marketing communication.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
2)	New dimensions in integrated marketing communication, recent implementations.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
3)	Integrated marketing communications and advertising.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
4)	Integrated marketing communications and public relations	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
5)	Integrated marketing communications and presence	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
6)	Satış tutundurma kavramı ve özellikleri	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
7)	Pazarlama karmasının, özellikle ürün fiyat dağıtımın iletişim boyutu.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
8)	Midterm exam	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
9)	Personal sales, types of sales and sales activities.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
10)	Network communication and marketing from the network	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
11)	New media approaches and applications in integrated marketing communication.	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
12)	Integrated marketing communications management	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
13)	Examples of integrated marketing communications	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
14)	Measurement and evaluation of integrated marketing communication efforts	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,
15)	Final Exams
16)	Final exam	Course presentations. Integrated marketing communications sample applications are internet researches. Media, multi-media examples. Integrated marketing communication management, Assoc.Prof.Mehehan Tolon, Detay Publishing Integrated Marketing Communications, Ayhan Yılmaz, Anadolu University Publications,

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Ders sunumları, internet araştırmaları ve pazarlama planlamaları.
References:	Mine Oyman, Yavuz odabaşı, Pazarlama İletişmi Yönetimi, Mediacat Kitapları, İstanbul, 2006 Doç.Dr. N. Serdar Sever, Doç.Dr. R. Ayhan Yılmaz, Yrd. Doç.Dr. Sevgi ayşe Öztürk, Prof. Dr. Sevgi ayşe Öztürk, Prof. Dr. Yavuz Odabaşı, Bütünleşik Pazarlama İletişimi, Anadolu Üniversitesi 2751 Nolu yayını,1. Baskı, Ocak 2013

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2						KPLO 3				KPLO 4
	1	2	3	4	1	2	3	4	5	6	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Learn the theoretical, technological and practical knowledge about media and communication	1
	1.1 Photographic design, film and video preparation processes, post production and communication processes, three-dimensional design in the field of theoretical knowledge.
	1.2 Learns how to use technological equipment, camera, camera and digital programs at a basic level.	1
	1.3 Knows the theoretical knowledge in the field of visual art, video, cinema, advertising and medi	2
	1.4 Have the knowledge to monitor and evaluate the projects in the field of media and communication.	5
2)	Develops the knowledge acquired in the field of media and communication through creative designs and processes.	5
	2.1 Uses cameras and cameras.
	2.2 Makes photo and video designs and editing.
	2.3 Makes two and three dimensional visual designs in computer environment.
	2.4 Have the ability to operate in the design and production stages of television broadcasts.
	2.5 Have the ability to act in the design and production stages of commercial films.
	2.6 Have the ability to work in all kinds of news media, writing news, visual design and production stages.	5
3)	Applies the theoretical knowledge learned in business life for a half year.	3
	3.1 Experience all processes in business life.	3
	3.2 He/ she is actively involved in projects related to the field of education in a company operating in the field of media and communication	1
	3.3 Compares with theoretical knowledge and applications.	5
	3.4 Comprehends the knowledge and experience gained in the field of media and communication.	5
4)	Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society.	4
	4.1 Gain the ability to do basic level work and problem solving.	4
	4.2 Be aware of ethical and social responsibility.
	4.3 Takes responsibility as a team member in the works and transactions related to the area	3
	4.4 Be aware of written, oral communication and interaction. .
	4.5 Follows advanced technologies and developments related to digital transformation.	1
	4.6 Gain consciousness of lifelong learning.
	4.7 He/she is conscious of the universality of social rights, social justice and citizenship competence.
	4.8 Evaluates the developments in the field with an entrepreneurial understanding..	4
	4.9 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of European Language Portfolio. (At B1 level for programs with English language).	1

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Midterms	1	% 50.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	8	8
Total Workload of Teaching & Learning Activities	-	-	50
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	6	12
Midterms	1	4	4
Semester Final Exam	1	6	6
Total Workload of Assesment & Evaluation Activities	-	-	22
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			72
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4