SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
MHIR203	New Media Technologies in Communication	2	Fall	2	1	3	5

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:
Prerequisities and Co-requisities:	N/A
Mode of Delivery:
Name of Coordinator:
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:
Course Content:

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References:

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)
Program Öğrenme Çıktıları (PÖÇ)
1) To have detailed information about the research processes and apply it on projects.
2) To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate.
3) To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies.
4) To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology.
5) Planning, applying and measuring public relations and advertisng campaigns.
6) To develop, to conduct an organization and to coordinate the organization team.
7) To use the existing sources and create alternative sources to develop an event and to make for sponsorship.
8) As a team member takes responsabilty and get along with duties.
9) Enforces employees' personal and professional facilities, who is working under his responbility,
10) Independently performs a basic public relations project.
11) Follows the developments and literature on public relations area.
12) Takes risk and responsability using the innovative applicaitons and technologies on public relations area.
13) Individually or as a team member shows enterprising competence.
14) evaluates the information and skills on public relations area with a critical approach.
15) Determines his profesional and personal learning needs and continuosly develops his self using life time learning options.
16) Guides the people under his responsibility to identify their learning needs and professional development.
17) Transfers the basic information on public relations area by verbal and written communication.
18) Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools.
19) Uses his native language minimum C1 general level European Language Portfolio.
20) Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio
21) Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level.
22) Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.
23) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations.
24) Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity
25) Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To have detailed information about the research processes and apply it on projects.
2)	To use theoretical and applied information on public relations, advertising, communication sciences and other social sciences collectively and incordinate.
3)	To be capable of planning advertising and public relations campaigns, brand management and develop marketing strategies.
4)	To have academic and theoretic information about public relations, advertising, marketing and other social sciences; be well informed about literature, cultural history, art, sociology and psychology.
5)	Planning, applying and measuring public relations and advertisng campaigns.
6)	To develop, to conduct an organization and to coordinate the organization team.
7)	To use the existing sources and create alternative sources to develop an event and to make for sponsorship.
8)	As a team member takes responsabilty and get along with duties.
9)	Enforces employees' personal and professional facilities, who is working under his responbility,
10)	Independently performs a basic public relations project.
11)	Follows the developments and literature on public relations area.
12)	Takes risk and responsability using the innovative applicaitons and technologies on public relations area.
13)	Individually or as a team member shows enterprising competence.
14)	evaluates the information and skills on public relations area with a critical approach.
15)	Determines his profesional and personal learning needs and continuosly develops his self using life time learning options.
16)	Guides the people under his responsibility to identify their learning needs and professional development.
17)	Transfers the basic information on public relations area by verbal and written communication.
18)	Transfers the outcomes of his public relations projects, his thoughts and solution proposals to both specialists and non specialists by using verbal and visual communication tools.
19)	Uses his native language minimum C1 general level European Language Portfolio.
20)	Communicates with professional colleagues using a foreign language (English) minimum A2 general level European Language Portfolio
21)	Uses informatics and communication technologies together with computer software necessary for the field with at least European Computer Usage License Basic (Advanced) Level.
22)	Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.
23)	Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to public relations.
24)	Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity
25)	Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of public relations.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE