Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) Midterm Exam
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) Final Exam
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Marketing concept,
Basic concepts |
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2) |
Consumer and Industrial Market |
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3) |
Historical Development of Marketing,
The Role of Strategic Planning and Marketing,
Micro and macro environmental elements |
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4) |
Marketing Mix
Strategic Planning, SIB & BDG |
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5) |
Segmentation, Positioning, Target Market |
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6) |
Product,
product classifications,
New product development processes |
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7) |
Price,
Pricing strategies,
Price discrimination
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8) |
Midterm exam |
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9) |
Place,
Distribution strategies,
Wholesaling and retailing
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10) |
Promotion,
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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11) |
Consumer Behaviors |
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12) |
Consumer Behavior 2 |
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13) |
International marketing,
Standardization and adaptation,
Culture concept |
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14) |
Competition and Growth Strategies |
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15) |
Market research process and methods |
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16) |
Final Exam |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Students have knowledge about basic characteristics of this business and can distinguish the similarities and differncess in practice. |
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2) |
Students have generel knowledge about marine tourism, marine tourism facilities and legislation of marine tourism. |
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3) |
Students have generel knowledge about marina and yachting business. |
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4) |
Students have knowledge about yachting tourism and can distinguish the differences between yachting tourism and other tourism types. |
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5) |
Students have general knowledge about entry permit of yachts to port reach, mooring, repair maintenance, and some field business. |
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6) |
Students have knowledge about customs operations procedure which are applied in marinas and they ara sufficent for bussines fallow up by respective legislation. |
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7) |
Students have knowledge about basic characteristics of operations process in agency services in marine tourism field. |
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8) |
Students have knowledge about basic charactheristic of basic law and marine law. |
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9) |
Students have knowledge about marine insurance types and can distinguish the which insurance must be used according to cargoes and ship types. |
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10) |
Students have knowledge about agreements concepts of yacht chartering and brokerage services. Also can fallow the post-chartering process. |
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11) |
Students have knowledge about environment protection procedure in marinas and the operation process of this procedure. And also have knowledge enough sufficient for documentation process. |
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12) |
Students have knowledge about basic economy to fallow the investment in marina sector and world economy. |
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13) |
Students have enough sufficient about customer relations management process in marina and marine tourism sector and students can understand the customer demand and create a solution for this. |
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14) |
Students have theorical knowledge about technical equipments which are used in marinas and operations fields in marinas. |
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15) |
Students have knowledge about healthiness, safety and security. |
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16) |
Students have knowledge about supply process of restaurants or other facilities which are inside of the marina and know the relation between marina and this facilities. |
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17) |
Students can manage the human resource process acoording to the employment legislation. |
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18) |
Students define the basic characteristics, aim internal and external reletions of business and functions of the business and also define the relations between all of this. |
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19) |
Students have enougf knowledge and abilty for establishing own business or attemping in his/her business where they work for. |
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20) |
Students take responsibility as a team member in operation process of marinas business and and perform succesfully. |
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21) |
Carriying out the activities for employees personal and vocational development who are working under his or her responsibility. |
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22) |
Take on a supervision task for activities which are carriying out by other employees who are workink under his or her responsibility. |
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23) |
Students carry out the basic level project in marina business independently. |
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24) |
Students fallow the literature and developments closely in marina business. |
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25) |
Students take on responsibility and risk for using innovative technology and applications in marina business. |
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26) |
Represents the competence of entrepreneurship individually or as a team member. |
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27) |
Evaluates the knowledge and skills acquired at basic level in the field of marina business with a critical approach. |
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28) |
Determines the professional and individual learning needs and develop him/her by using lifetime learning opportunities. |
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29) |
Coaching on identifying the learning needs of his/her reports, meeting these needs and improve them. |
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30) |
Shares the ideas based on the basic knowledge and skills acquired within the field of marina business through written and oral communication. |
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31) |
Students share the his or her own studies, opinions, solution offers relatedt with marina sectors with specialist and non specialist people by written and oral communication. |
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32) |
Student use own language at least European Language Portfiolio level C1 |
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33) |
Students use one foreign language at least Europen Language Portfolio level A2 and communicate with other colleague. |
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34) |
Students have European Proficency in the Use of Computers and use informatic and communication technology when it requires. |
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35) |
Students participate in social project in their localty with the sense of responsibilty. |
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36) |
Students act ethically in the data collection, operation, result announce process. |
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37) |
Student know that social rights are universal and have enough awarness about social justice, cultural value. |
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38) |
Students carry out the occupational health and safety, environment protection, quality and continious improvement procedures. |
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