SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
İST103	Business Management	1	Fall	2	0	2	4

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi BEHİYE BEĞENDİK Dr. Öğr. Üyesi BURCU GÜVEN Profesör Dr. BAKİ AKSU Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN Doçent Dr. NİGAR ÇAĞLA MUTLUCAN Dr. Öğr. Üyesi ÖZGÜR BURÇAK GÜRSOY YENİLMEZ Instructor DUYGU YAMAN Dr. Öğr. Üyesi AYSUN VARAN
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

This lesson aims to define business goals and stakeholders' effect on the business. In the lesson content business and business concepts, types of the business, environment of the business, the goals and responsibilities of the business, finding a place for the business, capacity and the functions of the business will be examined more detailed. Also this lesson aims to give agood background for the future subjects.

Course Content:

This lesson aims to teach business concept, environmental conditions, how to execute and manage a business, how to market goods and services, how to manage human resources, how to manage finance and operation functions.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The students will learn the concept, features of business and they can define production factors

2) The students can explain the internal and external elements of the environment which the business is settled and they can comment about their effects on businesses , also they can explain the business types

3) The students will realize the decision process whether to establish business and feasibility studies, they know the factors that effect the establishment place of the business

4) The students can define the factors that effect the size of the business and they can define the concept and the types of the capacity

5) The students can explain the concept of management, functions and current management approachs

6) The students will have the knowledge of generating and managing marketing mix

7) The students will have the knowledge of human resources management

8) The students can define financial management process and basic terms

9) The students can define the production process and the basic concepts.

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	General informing, Business Concept , Production factors	Lecture Books and Notes, reading suggestions, Internet research
2)	The features of the business, The goals of the business	Lecture Books and Notes, reading suggestions, Internet research
3)	The external and internal environment of the business, The types of the business	Lecture Books and Notes, reading suggestions, Internet research
4)	The establishment of the business The decision process of the establishment Feasibility Process	Lecture Books and Notes, reading suggestions, Internet research
5)	Selection of the business establishment place The factors that effect the establishment place of the business Organised Industrial Areas	Lecture Books and Notes, reading suggestions, Internet research
6)	The development of the business The concept of the business size The Size Factors The Factors that effect the business size Capacity concept and types Small and medium sized Companies (SMSC)	Lecture Books and Notes, reading suggestions, Internet research
7)	Management concept and functions Management Levels and managerial skills Management functions: Planning and Organising	Lecture Books and Notes, reading suggestions, Internet research
8)	MIDTERM
9)	Management Functions: Leading, Coordination and Controlling The current approachs related with management	Lecture Books and Notes, reading suggestions, Internet research
10)	Marketing management and functions Consumer and market concepts Marketing Strategies Development of Marketing Mix : Product, price, promotion, placement	Lecture Books and Notes, reading suggestions, Internet research
11)	Human resource management (HRM) and functions HRM concept and development process HR Planning	Lecture Books and Notes, reading suggestions, Internet research
12)	Human reseources management selection and recruitment, training and development, career management, salary management, employer-employee relations	Lecture Books and Notes, reading suggestions, Internet research
13)	Financial management and concepts: Cost types, cash flow management, financial resources, budgeting	Lecture Books and Notes, reading suggestions, Internet research
14)	Production management and functions Production systems Inventory management	Lecture Books and Notes, reading suggestions, Internet research

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

Temel İşletmeciliğe Giriş, Canan Çetin, İstanbul: Beta, 2012

References:

Genel İşletme, Rıdvan Karalar ve Diğerleri,Eskişehir: Anadolu Üniversitesi, 2006 Genel İşletmecilik Bilgileri, Halil Can ve Diğerleri, Ankara : Siyasal,2005 Girişimcinin El Kitabı, Rıchard Luecke, İş Bankası Yay.,2008 International Management, Richard Mead, Tim G. Andrews, John Wiley, 2009 Introduction to Business, Betty J. Brown, John E. Clow ,McGraw-Hills: 2008 İnsan Kaynakları Yönetimi,Tuğray Kaynak ve Diğerleri, İstanbul: Dönence Basım Yayın, 2000. İnsan Kaynakları Yönetimi,Zeyyat Sabuncuoğlu, Bursa: Ezgi, 2000. İşletme Yöneticiliği, Tamer Koçel, İstanbul : Beta, 2003 İşletmede İnsan Davranışı, Keith Davis, İstanbul: 1977 Modern İşletmecilik, İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2005. Pazarlama Dehası, Peter Fisk, Marka Yayınları, İstanbul, Eylül 2006 Pazarlama İlkeleri, Prof. Dr. Mehmet Karafakioğlu, Literatür Yayınları, İstanbul:2006 Pazarlama İlkeleri,İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2006. Pazarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008 Principles of Management, Ellen A. Benowitz, Hungry Minds, 2001

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8
CLO9

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Students have knowledge about basic characteristics of this business and can distinguish the similarities and differncess in practice.
2)	Students have generel knowledge about marine tourism, marine tourism facilities and legislation of marine tourism.
3)	Students have generel knowledge about marina and yachting business.
4)	Students have knowledge about yachting tourism and can distinguish the differences between yachting tourism and other tourism types.
5)	Students have general knowledge about entry permit of yachts to port reach, mooring, repair maintenance, and some field business.
6)	Students have knowledge about customs operations procedure which are applied in marinas and they ara sufficent for bussines fallow up by respective legislation.
7)	Students have knowledge about basic characteristics of operations process in agency services in marine tourism field.
8)	Students have knowledge about basic charactheristic of basic law and marine law.
9)	Students have knowledge about marine insurance types and can distinguish the which insurance must be used according to cargoes and ship types.
10)	Students have knowledge about agreements concepts of yacht chartering and brokerage services. Also can fallow the post-chartering process.
11)	Students have knowledge about environment protection procedure in marinas and the operation process of this procedure. And also have knowledge enough sufficient for documentation process.
12)	Students have knowledge about basic economy to fallow the investment in marina sector and world economy.
13)	Students have enough sufficient about customer relations management process in marina and marine tourism sector and students can understand the customer demand and create a solution for this.
14)	Students have theorical knowledge about technical equipments which are used in marinas and operations fields in marinas.
15)	Students have knowledge about healthiness, safety and security.
16)	Students have knowledge about supply process of restaurants or other facilities which are inside of the marina and know the relation between marina and this facilities.
17)	Students can manage the human resource process acoording to the employment legislation.
18)	Students define the basic characteristics, aim internal and external reletions of business and functions of the business and also define the relations between all of this.
19)	Students have enougf knowledge and abilty for establishing own business or attemping in his/her business where they work for.
20)	Students take responsibility as a team member in operation process of marinas business and and perform succesfully.
21)	Carriying out the activities for employees personal and vocational development who are working under his or her responsibility.
22)	Take on a supervision task for activities which are carriying out by other employees who are workink under his or her responsibility.
23)	Students carry out the basic level project in marina business independently.
24)	Students fallow the literature and developments closely in marina business.
25)	Students take on responsibility and risk for using innovative technology and applications in marina business.
26)	Represents the competence of entrepreneurship individually or as a team member.
27)	Evaluates the knowledge and skills acquired at basic level in the field of marina business with a critical approach.
28)	Determines the professional and individual learning needs and develop him/her by using lifetime learning opportunities.
29)	Coaching on identifying the learning needs of his/her reports, meeting these needs and improve them.
30)	Shares the ideas based on the basic knowledge and skills acquired within the field of marina business through written and oral communication.
31)	Students share the his or her own studies, opinions, solution offers relatedt with marina sectors with specialist and non specialist people by written and oral communication.
32)	Student use own language at least European Language Portfiolio level C1
33)	Students use one foreign language at least Europen Language Portfolio level A2 and communicate with other colleague.
34)	Students have European Proficency in the Use of Computers and use informatic and communication technology when it requires.
35)	Students participate in social project in their localty with the sense of responsibilty.
36)	Students act ethically in the data collection, operation, result announce process.
37)	Student know that social rights are universal and have enough awarness about social justice, cultural value.
38)	Students carry out the occupational health and safety, environment protection, quality and continious improvement procedures.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	6	6
Total Workload of Teaching & Learning Activities	-	-	48
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	3	6
Midterms	2	8	16
Semester Final Exam	4	8	32
Total Workload of Assesment & Evaluation Activities	-	-	54
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			102
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4