SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ISL7120	Leaders and Management Strategies Throughout History	0	Spring	3	0	3	6

Course Type :	Elective Course VII
Cycle:	Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:
Name of Coordinator:	Instructor AHMET YAVUZ
Dersin Öğretim Eleman(lar)ı:	Instructor AHMET YAVUZ
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:
Course Content:

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)
Program Öğrenme Çıktıları (PÖÇ)
1) To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
2) To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
3) To be able to plan product, pricing, distribution, and promotion decisions within an integrated marketing mix
4) To be able to use digital marketing tools, social media platforms, and data analytics effectively.
5) To be able to make strategic decisions in the processes of creating, developing, and managing brand value.
6) To be able to develop creative, innovative, and solution-oriented approaches to marketing problems.
7) To be able to integrate sustainability, ethical values, and social responsibility principles into marketing decisions.
8) To be able to develop brand communication strategies in different cultural and market contexts.
9) To be able to apply teamwork, leadership, and communication skills effectively in marketing projects.
10) To be able to evaluate developments in the field with a critical perspective and to possess an awareness of lifelong learning.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
2)	To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
3)	To be able to plan product, pricing, distribution, and promotion decisions within an integrated marketing mix
4)	To be able to use digital marketing tools, social media platforms, and data analytics effectively.
5)	To be able to make strategic decisions in the processes of creating, developing, and managing brand value.
6)	To be able to develop creative, innovative, and solution-oriented approaches to marketing problems.
7)	To be able to integrate sustainability, ethical values, and social responsibility principles into marketing decisions.
8)	To be able to develop brand communication strategies in different cultural and market contexts.
9)	To be able to apply teamwork, leadership, and communication skills effectively in marketing projects.
10)	To be able to evaluate developments in the field with a critical perspective and to possess an awareness of lifelong learning.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

Course Notes / Textbooks:
References: