SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
70413MEEOZ-MBA0991	Strategic Management	1	Fall	3	0	3	8

Course Type :	Compulsory
Cycle:	Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Language of Instruction:	English
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Doçent Dr. NİGAR ÇAĞLA MUTLUCAN
Dersin Öğretim Eleman(lar)ı:	Doçent Dr. NİGAR ÇAĞLA MUTLUCAN
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Rapid changes that are seen today effect the business environment in both ways as positively or negatively. Companies should develop strategies and become more competitive than their competitors by making situation analysis to continue their existence in their environment. In other words, firms should gain competitive advantage and sustain this advantage in the long run. Within the scope of this course, business strategies will be discussed and analyzed.

Course Content:

Basic terms and concepts related with strategic management, strategic management process and factors, external and internal environment analysis, measuring environmental factors and situation decision matrices, strategic guidance, basic and sub strategies, top management (institutional) strategies, business management (competition) strategies, functional (divisional) strategies, international strategies, application of strategies, strategical assessment and control, sample case studies.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) The course explains fundemental concept about Strategic Management.
2) The students analyzes the internal and external environment of the firm.
3) The student compares the elements necessary for the success of the strategies.
4) The course interprets strategic evaluation and controling process.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) The student understands the importance of strategic analysis tools in formulating strategies.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Basic concepts of strategic management	Lecture notes, textbook, Internet resources
2)	Corporate Governance	Lecture notes, textbook, Internet resources
3)	Social Responsibility and Ethics in Strategic Management	Lecture notes, textbook, Internet resources
4)	Environmental Scanning and Industry Analysis	Lecture notes, textbook, Internet resources
5)	Organizational Analysis and Competitive Advantage	Lecture notes, textbook, Internet resources
6)	Strategy Formulation: Business Strategy	Lecture notes, textbook, Internet resources
7)	Strategy Formulation: Corporate Strategy	Lecture notes, textbook, Internet resources

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5
Program Öğrenme Çıktıları (PÖÇ)
1) To be able to describe the functions and types of innovation required to establish and sustain an enterprise.
2) To be able to explain the basic and theoretical knowledge required for entrepreneurship and innovation management.
3) To be able to gain the competence to produce projects that can create new opportunities in different areas of business management.
4) To be able to develop problem solving and decision making skills through individual and team work.
5) To be able to evaluates various processes in entrepreneurship and innovation management from a systematic perspective.
6) To be able to act as a team member in environments requiring problem solving and to provide leadership when necessary.
7) To be able to acquire skills in understanding problems and developing innovative solutions with techniques such as case studies and design thinking.
8) To be able to evaluate the existing norms and standards critically, and develop innovative and entrepreneurial ideas.
9) To be able to develop appropriate business strategies in changing conditions, taking into account the benefits of stakeholders.
10) To be able to understand the importance and necessity of adapting to changes in the technological and business environment.
11) To be aware of advanced technology and digital transformation possibilities in work area.
12) To be able to manage employees and processes in a dynamic business world.
13) To have cultural awareness and transfer it to groups outside and within the field.
14) To be able to transfer what one has learned to groups within and outside one's field in a systematic and impressive manner, using written, verbal and visual communication tools, by supporting it with quantitative and qualitative data.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To be able to describe the functions and types of innovation required to establish and sustain an enterprise.	4
2)	To be able to explain the basic and theoretical knowledge required for entrepreneurship and innovation management.
3)	To be able to gain the competence to produce projects that can create new opportunities in different areas of business management.	4
4)	To be able to develop problem solving and decision making skills through individual and team work.	3
5)	To be able to evaluates various processes in entrepreneurship and innovation management from a systematic perspective.	3
6)	To be able to act as a team member in environments requiring problem solving and to provide leadership when necessary.	4
7)	To be able to acquire skills in understanding problems and developing innovative solutions with techniques such as case studies and design thinking.
8)	To be able to evaluate the existing norms and standards critically, and develop innovative and entrepreneurial ideas.	4
9)	To be able to develop appropriate business strategies in changing conditions, taking into account the benefits of stakeholders.	5
10)	To be able to understand the importance and necessity of adapting to changes in the technological and business environment.	4
11)	To be aware of advanced technology and digital transformation possibilities in work area.	5
12)	To be able to manage employees and processes in a dynamic business world.	3
13)	To have cultural awareness and transfer it to groups outside and within the field.	2
14)	To be able to transfer what one has learned to groups within and outside one's field in a systematic and impressive manner, using written, verbal and visual communication tools, by supporting it with quantitative and qualitative data.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Homework

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Homework Assignments	1	% 10.00
Midterms	1	% 20.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	52
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			56
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			8