Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Introduction/course principles |
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2) |
Brand and brand management with conceptual dimensions |
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3) |
Brand Identity and Brand Story |
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4) |
Brand Awareness, Associations, Brand Perception (Perception Maps) |
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5) |
Brand Communication in a Globalizing World |
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6) |
Brand management, brand positioning |
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7) |
Senses and brand |
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8) |
Midterm |
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9) |
Visual corporate identity, brand naming |
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10) |
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11) |
Brand experience and experiential marketing and brand loyalty creation. Creative production and applications. |
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13) |
Postmodern Marketing and Brand |
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14) |
CSR and Brand. Innovative brands |
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15) |
Glocal concept and globalizing world brands |
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16) |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, |
5 |
|
1.1 Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management. |
5 |
|
1.2 Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design. |
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1.3 Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design. |
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1.4 Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation. |
3 |
2) |
Develops creative designs with the knowledge acquired in the field. |
3 |
|
2.1 Has practical knowledge of creative directing during commercial shooting. |
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2.2 To make manual and computer aided drawing |
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2.3 Uses current graphics software in computer environment. |
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2.4 Having basic video capture and camera usage information; Video montage, Know editing techniques, |
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2.5 Web designing, developing and managing a web page effectively and effectively, |
3 |
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2.6 To be able to use current graphics software in computer environment, |
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2.7 Designs computer games and mobile applications in a manner that dominates digital and design areas. |
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2.8 To be able to use the technical equipments related to photography and image effectively and effectively, |
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2.9 Plans and conducts marketing activities of institutions and organizations through digital media and social media. |
5 |
|
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3) |
Having enough knowledge to make creative directives during commercials, |
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3.1 Experience all processes in business life. |
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3.2 Takes part in the activities related to the field of education in an enterprise operating in its field. |
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3.3 Compares theoretical knowledge and application. |
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3.4 Compiles the knowledge and experience gained in the field. |
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4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
2 |
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4.1 Gains the ability to analyze and solve problems. |
2 |
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4.2 Has ethical and social responsibility awareness. |
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4.3 Takes responsibility as a team member in the field of business and operations. |
1 |
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4.4 Be aware of written, oral communication and interaction. |
4 |
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4.5 Follows advanced technologies and developments related to digital transformation. |
3 |
|
4.6 Gain awareness of lifelong learning. |
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4.7 Has awareness of citizenship competence. |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding. |
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4.9 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
38 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
7 |
14 |
Midterms |
1 |
14 |
14 |
Semester Final Exam |
1 |
14 |
14 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
42 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
80 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |