Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Defines the basic concepts of brand and brand management.
|
2) Can transfer the development of the brand in the world and Turkey.
|
3) Can design brand management strategies.
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Can plan brand management strategies in traditional and digital platforms.
|
2) Can realize brand management strategies.
|
3) Evaluate brand management strategies.
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Can evaluate environmental conditions as a brand manager.
|
2) Can develop collaborations with the target audience and stakeholders of the brand.
|
| Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
| 1) |
Brand concept, brand-corporate identity relationship |
|
|
| 2) |
The development of the brand in the world and Turkey |
|
|
| 3) |
Basic concepts of brand I |
|
|
| 4) |
Basic concepts of brand II |
|
|
| 5) |
Brand equity |
|
|
| 6) |
Brand naming strategies |
|
|
| 7) |
Brand positioning |
|
|
| 8) |
Midterm |
|
|
| 9) |
Environmental conditions in brand management |
|
|
| 10) |
Digital Brand Management I |
|
|
| 11) |
Digital Brand Management II |
|
|
| 12) |
Digital Brand Management III |
|
|
| 13) |
Digital Brand Management IV |
|
|
| 14) |
Brand management in brand management |
|
|
| Course Notes / Textbooks: |
● Kevin Lane Keller, Stratejik Marka Yönetimi
● Pınar Seden Meral, Dijital Markalama, Dora Yayınevi
● Ders Notları: Marka Yönetimi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar. (Dersin Öğretim Görevlisi tarafından sağlanacaktır.)
|
| References: |
• Uğur Batı, Marka Yönetim, Alfa Yayınları
• Nurhan Babür Tosun, Marka Yönetimi
• Işıl Karpat Aktuğlu, Marka Yönetimi
• Naomi Klein, No Logo
• Duygu Philips, İsmin Marka Hali
|
| |
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Being able to explain fundamental psychological concepts, models, and theories. |
|
| 2) |
Being able to apply knowledge, skills, and experiences from different subfields of psychology to personal, social, and academic contexts. |
|
| 3) |
Being able to analyze psychological processes from an interdisciplinary perspective by utilizing knowledge of psychology’s relation to other sciences. |
|
| 4) |
Being able to effectively use research methods and techniques such as data collection, analysis, and interpretation in psychology. |
|
| 5) |
Being able to follow current psychological research and developments in related scientific fields from an interdisciplinary perspective, and to access new theoretical and applied knowledge. |
|
| 6) |
Being able to critically evaluate the cognitive, psychological, and social causes and consequences of human behavior. |
|
| 7) |
Being able to convey psychological knowledge to different groups
through written, oral, and visual communication tools. |
|
| 8) |
Being able to effectively use information and communication technologies in psychological research, data analysis, and presentation processes. |
|
| 9) |
Being able to actively participate in professional life for one semester, fulfill duties and responsibilities both individually and as part of a team, integrate theoretical knowledge with practice, gain professional experience, and set an example for society through attitudes and behaviors. |
|
| 10) |
Being able to develop preventive measures against potential
problems in psychological practice through both individual and
group efforts, reduce possible deficiencies, contribute to the
improvement of professional processes, and act with a sense of
social responsibility |
|
| 11) |
Being able to continuously improve knowledge and skills by
following developments and current research in the field, and to
transfer the acquired knowledge. |
|
| 12) |
Being able to contribute to the solution of social problems by
utilizing professional knowledge and social skills. |
|
| 13) |
Being able to demonstrate professional ethical awareness and responsibility in the use of psychological knowledge. |
|
| 14) |
Being able to apply psychological knowledge and skills through the
use of a foreign language and information/communication
technologies, and to communicate them effectively in written and
oral form. |
|
| 15) |
Being able to adapt to innovative approaches by taking into
account the developments in the field and to act flexibly in
processes of change. |
|
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
1 |
14 |
14 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
56 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
15 |
15 |
| Midterms |
1 |
36 |
36 |
| Semester Final Exam |
1 |
46 |
46 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
97 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
153 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |
ECTS Information Package / Course Catalogue
