SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
HIR6303	Crisis Communication	3	Fall	2	1	3	6

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi AHU SAMAV UĞURSOY
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	It aims to convey information about the correct communication ways to be followed within the scope of crisis communication.
Course Content:	The course will be done in crisis periods and crisis communication processes, the ways to be followed by the institutions or individuals in these periods, the methods determined constitute the content of the course.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Can define the crisis situation and the elements of the process.

2) Can explain the basic stages of the concept of crisis communication.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Can evaluate the crisis communication processes required for traditional media and social media management.

2) Can interpret theoretical and practical knowledge within the scope of crisis communication.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Can apply the rules related to the field of crisis communication in their projects.

2) Can apply the rules related to the field of crisis communication in their projects.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Meeting and informing about the course content.
2)	Definitions of crisis
3)	Crisis examples encountered in traditional and social media
4)	Case of crisis situation analysis
5)	Crisis communication definitions
6)	Crisis communication processes
7)	proactive and reactive crisis communication
8)	Mid-Term Exam
9)	The perspective of corporate crisis communication
10)	The perspective of individual crisis communication
11)	The perspective of media crisis communication
12)	Case study
13)	Case study
14)	The successful and unsuccessful examples of world and Turkey about crisis communication
15)	Final Exams
16)	Final Exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Öğretim üyesinin ders notları
References:	İnci Çınarlı "Kriz İletişimi" Beta Yayınları, Norman R. Augustine "Kriz Yönetimi" Optimist Yayınevi, Çisil Sohodol , Aylin Pira "Kriz Yönetimi" İletişim Yayınları Sinan Akseki "Sosyal Medyada Kriz Yönetimi" Eğitim Kitabevi Yayınları

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6
Program Öğrenme Çıktıları (PÖÇ)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
6) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
7) Can plan and implement crisis management, reputation management, and brand management processes.
8) Can establish effective verbal and written communication in public relations and advertising processes.
9) Can develop digital strategies in public relations and advertising using new media tools.
10) Can assume responsibility in advertising and public relations projects, both individually and within a team.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.	1
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations, communication and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations, media and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.	4
5)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
6)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
7)	Can plan and implement crisis management, reputation management, and brand management processes.	5
8)	Can establish effective verbal and written communication in public relations and advertising processes.
9)	Can develop digital strategies in public relations and advertising using new media tools.
10)	Can assume responsibility in advertising and public relations projects, both individually and within a team.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Reading
Homework
Project Preparation
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Homework Evaluation
Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	1	% 15.00
Midterms	1	% 35.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	50	50
Total Workload of Teaching & Learning Activities	-	-	92
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	20	20
Semester Final Exam	1	50	50
Total Workload of Assesment & Evaluation Activities	-	-	70
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			162
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6