Course Objectives: |
This course aims to enable students to carry out e-commerce activities that have accelerated and gain increasing value with the effect of the pandemic, to have a good grasp of e-commerce concepts and dynamics, to be equipped theoretically, and to put what they have learned into practice. |
Course Content: |
The historical development of e-commerce, concepts related to e-commerce, e-commerce business models, legal obligations, e-marketing, creating website for commercial purpose, marketplaces, current issues related to e-commerce, how e-commerce will be applied in general and how it affects e-commerce factors will be discussed. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Have knowledge about the history of e-commerce.
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2) Gains a general perspective on e-commerce activities and statistics in Turkey and the world.
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3) Knows e-commerce and related concepts
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4) Have knowledge on issues such as establishing an e-commerce site and entering the marketplaces.
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5) Understands e-commerce revenue models
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6) Knows different business models in e-commerce and how it can be used in practice
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7) Knows how to measure the performance of e-commerce
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8) Midterm
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9) Understands the technical and legal aspects of e-commerce
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10) Learns the concept of e-marketing.
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11) Have knowledge about the concepts of content marketing, viral marketing, E-mail Marketing, SMS Marketing, SEO (Search Engine Optimization), Paid Ads, Social Media Marketing.
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12) Guest participation for university and industry collaboration
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13) Guest participation for university and industry collaboration
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14) Making presentations and joint studies on e-marketing types.
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15) Making presentations and joint studies on e-marketing types.
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16) Final
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Have basic, theoretical and applied knowledge about E-Commerce. |
5 |
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1.1 Defines the e-commerce concept and basic concepts related to e-commerce. |
5 |
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1.2 Knows the process of e-commerce. |
5 |
2) |
Have basic, theoretical and applied knowledge about Marketing. |
5 |
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2.1 Have general knowledge about marketing practices. |
5 |
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2.2 Have knowledge about marketing elements. |
3 |
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2.3 understand the basic strategy of marketing. |
3 |
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2.4 knows mobile marketing applications. |
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2.5 Have knowledge about mobile commerce. |
2 |
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2.6 can design a mobile marketing campaign. |
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2.7 Have a good grasp of the important details of international marketing. |
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2.8 knows digital advertising practices and strategies. |
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2.9 can design a digital advertisement sample. |
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2.10 Have knowledge about social media marketing and advertising. |
2 |
3) |
Learns the basics of web design. |
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4) |
Applies the theoretical knowledge learned by being in business life for one semester. |
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4.1 Experiences all processes in business life. |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
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4.3 Compares the theoretical information with the application. |
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4.4 They compile their knowledge and experience in the field. |
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5) |
Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university. |
5 |
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5.1 Gains the ability to analyze and solve problems. |
5 |
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5.2 Has ethical and social responsibility awareness. |
5 |
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5.3 Takes responsibility as a team member in works and transactions related to his/her field. |
5 |
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5.4 Is aware of written and verbal communication and interaction. |
2 |
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5.5 Gains awareness of lifelong learning. |
3 |
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5.6 Evaluates the developments in the field with an entrepreneurial approach. |
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5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
Course |
14 |
28 |
Laboratory |
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Application |
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Special Course Internship (Work Placement) |
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Field Work |
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Study Hours Out of Class |
14 |
14 |
Presentations / Seminar |
1 |
1 |
Project |
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Homework Assignments |
1 |
10 |
Total Workload of Teaching & Learning Activities |
- |
53 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
Quizzes |
1 |
15 |
Midterms |
1 |
20 |
Semester Final Exam |
1 |
30 |
Total Workload of Assesment & Evaluation Activities |
- |
65 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
118 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |