Course Objectives: |
This course aims to enable students to carry out e-commerce activities that have accelerated and gain increasing value with the effect of the pandemic, to have a good grasp of e-commerce concepts and dynamics, to be equipped theoretically, and to put what they have learned into practice. |
Course Content: |
The historical development of e-commerce, concepts related to e-commerce, e-commerce business models, legal obligations, e-marketing, creating website for commercial purpose, marketplaces, current issues related to e-commerce, how e-commerce will be applied in general and how it affects e-commerce factors will be discussed. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Have knowledge about the history of e-commerce.
|
2) Gains a general perspective on e-commerce activities and statistics in Turkey and the world.
|
3) Knows e-commerce and related concepts
|
4) Have knowledge on issues such as establishing an e-commerce site and entering the marketplaces.
|
5) Understands e-commerce revenue models
|
6) Knows different business models in e-commerce and how it can be used in practice
|
7) Knows how to measure the performance of e-commerce
|
8) Midterm
|
9) Understands the technical and legal aspects of e-commerce
|
10) Learns the concept of e-marketing.
|
11) Have knowledge about the concepts of content marketing, viral marketing, E-mail Marketing, SMS Marketing, SEO (Search Engine Optimization), Paid Ads, Social Media Marketing.
|
12) Guest participation for university and industry collaboration
|
13) Guest participation for university and industry collaboration
|
14) Making presentations and joint studies on e-marketing types.
|
15) Making presentations and joint studies on e-marketing types.
|
16) Final
|
Skills
(Describe as Cognitive and/or Practical Skills.)
|
Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
|
2) |
To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
|
3) |
To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
|
4) |
To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
|
5) |
To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
|
6) |
To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
|
7) |
To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
|
8) |
To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
|
9) |
To be able to work effectively within a team and take responsibility. |
|
10) |
To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
|
11) |
To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
|
WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
Course |
14 |
28 |
Laboratory |
|
|
Application |
|
|
Special Course Internship (Work Placement) |
|
|
Field Work |
|
|
Study Hours Out of Class |
14 |
14 |
Presentations / Seminar |
1 |
1 |
Project |
|
|
Homework Assignments |
1 |
10 |
Total Workload of Teaching & Learning Activities |
- |
53 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
Quizzes |
1 |
15 |
Midterms |
1 |
20 |
Semester Final Exam |
1 |
30 |
Total Workload of Assesment & Evaluation Activities |
- |
65 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
118 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |