SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
50413METOZ-ETP0011 Basic Concepts in E-Commerce 1 Fall 2 0 2 5
Course Type : Compulsory
Cycle: Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Instructor BAŞAK KURU
Dersin Öğretim Eleman(lar)ı:


Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: This course aims to enable students to carry out e-commerce activities that have accelerated and gain increasing value with the effect of the pandemic, to have a good grasp of e-commerce concepts and dynamics, to be equipped theoretically, and to put what they have learned into practice.
Course Content: The historical development of e-commerce, concepts related to e-commerce, e-commerce business models, legal obligations, e-marketing, creating website for commercial purpose, marketplaces, current issues related to e-commerce, how e-commerce will be applied in general and how it affects e-commerce factors will be discussed.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Have knowledge about the history of e-commerce.
  2) Gains a general perspective on e-commerce activities and statistics in Turkey and the world.
  3) Knows e-commerce and related concepts
  4) Have knowledge on issues such as establishing an e-commerce site and entering the marketplaces.
  5) Understands e-commerce revenue models
  6) Knows different business models in e-commerce and how it can be used in practice
  7) Knows how to measure the performance of e-commerce
  8) Midterm
  9) Understands the technical and legal aspects of e-commerce
  10) Learns the concept of e-marketing.
  11) Have knowledge about the concepts of content marketing, viral marketing, E-mail Marketing, SMS Marketing, SEO (Search Engine Optimization), Paid Ads, Social Media Marketing.
  12) Guest participation for university and industry collaboration
  13) Guest participation for university and industry collaboration
  14) Making presentations and joint studies on e-marketing types.
  15) Making presentations and joint studies on e-marketing types.
  16) Final
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
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2)
3)
4)
5)
6)
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8)
9)
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11)
12)
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14)
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Herhangi bir zorunlu kaynak olmayıp, haftalık ders sunumları ve yardımcı kaynaklar esas alınmaktadır.
References:
1) Elektronik Ticaret: Yazar Gazanfer Erbaşlar,Şükrü Dokur
2) E-Ticaret Güvenlik Rehberi. Yazar: Çetin Kaya Koç Av.Tuğrul SEvim
3) Elektronik Sözleşmeler: Yazar: Dr.Jur.Bülent Sözer
4) Ağ Ekonomisinde yeni ticaret yolu: Yazar: Şule ÖZMEN
5) Temel Pazarlama Kavramları: Yazar: Prof Dr. Mehmet Oluç

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
2) To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
3) To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
4) To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
5) To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
6) To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
7) To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
8) To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
9) To be able to work effectively within a team and take responsibility.
10) To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
11) To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Brain Storming
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Quizzes 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Total Workload
Course 14 28
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 14
Presentations / Seminar 1 1
Project
Homework Assignments 1 10
Total Workload of Teaching & Learning Activities - 53
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Total Workload
Quizzes 1 15
Midterms 1 20
Semester Final Exam 1 30
Total Workload of Assesment & Evaluation Activities - 65
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 118
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 5