SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50417IUTOZ-ETP0093	Work Placement Training	2	Fall	0	0	17	22

Course Type :	Compulsory
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:
Name of Coordinator:	Instructor SALİHA UYAK ÇELİK
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Workplacement Training

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to ensure that students get to know the business environment by working full-time in a workplace for a certain period of time, gain professional practice, gain experience in a specific job in their field, and thus be ready for business life when they graduate.

Course Content:

In the content of this course, the students' experience and learning of the environment created in the workplace during their internship for 70 days constitutes the scope of the course.
This course is done by working in a workplace. The student works full time in the workplace for 70 days and prepares and presents a report describing the work done as a result of the study. The measurement and evaluation of the course is carried out by the relevant faculty member and the supervisor at the workplace.

Course Specific Rules

* In order for students to be sent to institutions for on-the-job training, the overall grade point average of the semesters they have completed until then must be at least 1.50.
* The maximum number of courses they have failed due to absenteeism or the courses in which they have been absent from within the relevant period may be 2. Students who have more than 2 courses first complete the courses they
have repeated, failed in or could not take.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	What is marketing? Why is it important?	Lecturer notes
2)	Marketing Mix	Lecturer Notes
3)	Brand Management Fundamentals and Principles	''
4)	The purpose of branding and the characteristics of strong brands	''
5)	Marketing Research and Analysis
6)	Market Targeting and Segmentation	''
7)	MIDTERM Exam
8)	Brand Positioning	''
9)	Brand Identity and Image	''
10)	Understanding Consumer Behavior and Preferences	''
11)	Digital Branding and New Media	''
12)	International Brand Management
13)	Brand Equity	''
14)	Final Review and Future Trends	''

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
2)	To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
3)	To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
4)	To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
5)	To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
6)	To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
7)	To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
8)	To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
9)	To be able to work effectively within a team and take responsibility.
10)	To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
11)	To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Application	1	% 50.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

Course Notes / Textbooks:
References: