SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50417IUTOZ-ETP0093	Work Placement Training	2	Fall	0	0	17	22

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:
Name of Coordinator:	Dr. Öğr. Üyesi ESRA NUR GÖKHAN
Dersin Öğretim Eleman(lar)ı:	Instructor SALİHA UYAK ÇELİK
Dersin Kategorisi:	Workplacement Training

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to ensure that students get to know the business environment by working full-time in a workplace for a certain period of time, gain professional practice, gain experience in a specific job in their field, and thus be ready for business life when they graduate.

Course Content:

In the content of this course, the students' experience and learning of the environment created in the workplace during their internship for 70 days constitutes the scope of the course. This course is done by working in a workplace. The student works full time in the workplace for 70 days and prepares and presents a report describing the work done as a result of the study. The measurement and evaluation of the course is carried out by the relevant faculty member and the supervisor at the workplace.

Course Specific Rules

* In order for students to be sent to institutions for on-the-job training, the overall grade point average of the semesters they have completed until then must be at least 1.50. * The maximum number of courses they have failed due to absenteeism or the courses in which they have been absent from within the relevant period may be 2. Students who have more than 2 courses first complete the courses they have repeated, failed in or could not take.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	What is marketing? Why is it important?	Lecturer notes
2)	Marketing Mix	Lecturer Notes
3)	Brand Management Fundamentals and Principles	''
4)	The purpose of branding and the characteristics of strong brands	''
5)	Marketing Research and Analysis
6)	Market Targeting and Segmentation	''
7)	MIDTERM Exam
8)	Brand Positioning	''
9)	Brand Identity and Image	''
10)	Understanding Consumer Behavior and Preferences	''
11)	Digital Branding and New Media	''
12)	International Brand Management
13)	Brand Equity	''
14)	Final Review and Future Trends	''

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:
References:

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1		KPLO 2										KPLO 4				KPLO 5
	1	2	1	2	3	4	5	6	7	8	9	10	1	2	3	4	1	2	3	4	5	6	7

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Have basic, theoretical and applied knowledge about E-Commerce.
	1.1 Defines the e-commerce concept and basic concepts related to e-commerce.
	1.2 Knows the process of e-commerce.
2)	Have basic, theoretical and applied knowledge about Marketing.
	2.1 Have general knowledge about marketing practices.
	2.2 Have knowledge about marketing elements.
	2.3 understand the basic strategy of marketing.
	2.4 knows mobile marketing applications.
	2.5 Have knowledge about mobile commerce.
	2.6 can design a mobile marketing campaign.
	2.7 Have a good grasp of the important details of international marketing.
	2.8 knows digital advertising practices and strategies.
	2.9 can design a digital advertisement sample.
	2.10 Have knowledge about social media marketing and advertising.
3)	Learns the basics of web design.
4)	Applies the theoretical knowledge learned by being in business life for one semester.
	4.1 Experiences all processes in business life.
	4.2 It takes part in activities related to the field of education in an enterprise operating in its field.
	4.3 Compares the theoretical information with the application.
	4.4 They compile their knowledge and experience in the field.
5)	Gains at a basic level the competencies that develop in line with the expectations of the business world and society and are defined as the institutional outputs of our university.
	5.1 Gains the ability to analyze and solve problems.
	5.2 Has ethical and social responsibility awareness.
	5.3 Takes responsibility as a team member in works and transactions related to his/her field.
	5.4 Is aware of written and verbal communication and interaction.
	5.5 Gains awareness of lifelong learning.
	5.6 Evaluates the developments in the field with an entrepreneurial approach.
	5.7 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of the European Language Portfolio.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Application	1	% 50.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE