SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414TATOZ-HIR0334	Advertising Design and Applications	2	Spring	2	2	3	5

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Profesör Dr. PINAR SEDEN MERAL
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The purpose of this course is to make students equipped with the knowledge and skills required for advertising discipline.
Course Content:	The concept of advertising, the areas related to advertising, the economic, social and cultural effects of advertising, advertising media, advertising campaign design and implementation process are the content of this course.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Defines the definition, content and features of the advertisement.
2) Conveys all the processes of an advertising campaign.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Illustrates basic creative strategies related to ad space.
2) Plans the design and application stages of the advertisement.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Arranges advertisement contents suitable for traditional and new media environments.
2) Evaluates new advertising models in digital media platforms.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Definition of advertising, marketing, public relations concepts and relations with each other
2)	Historical development of advertising
3)	Advertising Media I
4)	Advertising Media II
5)	Outdoor and İnternet advertising
6)	Corporate advertising
7)	Native advertising
8)	Mid-Term Exam
9)	Subliminal advertising
11)	Digital advertising media
12)	Designing an advertising campaign I
13)	Designing an advertising campaign II
14)	Designing an advertising campaign III

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Views
Reading
Homework
Project Preparation
Course Conference
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 10.00
Midterms	1	% 40.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	10	10
Total Workload of Teaching & Learning Activities	-	-	52
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	10	10
Midterms	1	30	30
Semester Final Exam	1	40	40
Total Workload of Assesment & Evaluation Activities	-	-	80
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			132
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5

Course Notes / Textbooks:	- Reklamcılık Kavramlar, Kararlar, Kurumlar, Müge Elden, Füsun Kocabaş, İletişim Yayınları, - Reklamın Dili, Uğur Batı, Alfa Yayıncılık, - Reklam Yönetimi, Nurhan Tosun, Beta Yayıncılık
References:	-Şimdi Reklamlar, Müge Elden, İletişim Yayıncılık - Yeni Nesil Reklamcılık, Fon Van Dyck, The Kitap Yayınevi, - Reklam Yazarlığı, Müge Elden, İletişim Yayıncılık