Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines the basic concepts of brand and brand design.
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2) Recognize the fields related to brand design.
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3) Can combine the basic elements of brand design
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Can design the visual identity of a brand.
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2) Evaluate the design of a brand.
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3) It can restructure a brand.
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4) Evaluate the cultural codes in brand design.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Structures the brand design process.
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2) Decide on graphic and digital applications in brand design.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Course orientation |
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2) |
Brand concept, and historical development of Turkey's brand in the world |
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3) |
Brand related concepts I |
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4) |
Brand related concepts II |
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5) |
Brand related concepts III |
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6) |
Corporate identity concept, corporate identity structures and brand relationship |
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7) |
Cultural codes in brand design |
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8) |
Midterm exam |
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9) |
Brand design process I (explanation and examples of brand name, logo, slogan, symbol creation concepts) |
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10) |
Brand design process II (explanation and examples of brand name, logo, slogan, symbol creation concepts) |
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11) |
Graphic applications in brand design |
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12) |
Digital design applications in brand design |
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13) |
Presentation I |
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14) |
Presentation II |
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Course Notes / Textbooks: |
● Gavin Ambrose, Nigel Aono-Billson, Grafik Tasarımda Dil ve Yaklaşım
● Gavin Ambrose, Paul Harris, Grafik Tasarımda Renk
● Pınar Seden Meral, Dijital Markalama, Dora Yayınevi
● Ders Notları: Marka Tasarımı ders sunumları, internet araştırma ve görselleri, akademik çalışmalar. (Dersin Öğretim Görevlisi tarafından sağlanacaktır.)
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References: |
● David Airey, Logo Design Love, New Riders
● Erol Turgut, Grafik Dil ve Anlatım Biçimleri, Anı Yayınları
● Clotaire Rapaille, Kültür Kodu
● Debbie Millman, Marka Kültürü
● Wally Olins, Olins Marka Kitabı
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination. |
5 |
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1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design. |
5 |
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1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments. |
5 |
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1.3 Discusses contemporary art practices. |
5 |
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1.4 Develops concepts in the field of communication and design. |
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2) |
Determine the structure and direction of the relationship between communication, design, art, society and the individual. |
5 |
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2.1 Uses design thinking methods. |
5 |
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2.2 Generates creative solutions to visual communication problems. |
3 |
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2.3 Develops new forms and forms regarding seeing and shaping in design. |
5 |
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2.4 He/she brings together different industrial and artistic production techniques. |
5 |
3) |
Designs the project cycle in the field of communication design. |
5 |
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3.1 Can develop strategies for holistic communication and design in multimedia. |
5 |
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3.2 Can adapt his creative ideas to multimedia applications. |
5 |
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3.3 Can apply visual design and content studies in traditional and new media environments. |
5 |
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3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity. |
5 |
4) |
Apply the theoretical knowledge learned in business life for a semester. |
5 |
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4.1 Experience all processes in business life. |
5 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
5 |
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4.3 Compares the theoretical information with the application. |
5 |
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4.4 They compile the knowledge and experience gained in the field. |
5 |
5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
5 |
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5.1 It develops competence in Doing Business, Problem Solving and Conflict Management. |
5 |
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5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary. |
5 |
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5.3 Has the awareness of Ethical and Social Responsibility. |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
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5.5 Evaluate critically the norms and standards that exist in the work she is responsible for. |
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5.6 Develops strategic, innovative and entrepreneurial ideas. |
4 |
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5.7 Gains the competence to manage change. |
4 |
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5.8 Shows personal and social development with the awareness of lifelong learning. |
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5.9 Follows advanced technologies and developments in digital transformation. |
4 |
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5.10 Has cultural awareness and transfers it to groups outside and within its field. |
4 |
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5.11 Has awareness of civic competence. |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs) |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
4 |
56 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
1 |
5 |
5 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
61 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
5 |
10 |
Midterms |
1 |
15 |
15 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
45 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
106 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |