SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
70414METOS-MTL0072 | International Marketing and Logistics | 1 | Spring | 3 | 0 | 3 | 6 |
Course Type : | Elective Course IV |
Cycle: | Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree |
Language of Instruction: | Turkish |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | Face to face |
Name of Coordinator: | Dr. Öğr. Üyesi ESRA NUR GÖKHAN |
Dersin Öğretim Eleman(lar)ı: |
Dr. Öğr. Üyesi BURAK NEDİM AKTAŞ Dr. Öğr. Üyesi ASLIHAN BEKAROĞLU ÖZATAR Dr. Öğr. Üyesi ESRA NUR GÖKHAN |
Dersin Kategorisi: |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | International Marketing and Logistics Management course aims to provide knowledge in the field of marketing and logistics to our students so they can be well-trained individuals, ready for today`s high competitive labor market. Through this course; our students are able to analyze how critical issues such as customer relationship management, international marketing, consumer behavior, logistics are applied in the market place by the companies. |
Course Content: | Introduction to International Marketing The International Marketing Environment Cultural Dynamics / Business Customs International Political Environments Marketing in a Digital World Strategy Alternatives & Expansion Midterm Exam International product strategy International pricing strategy Global Advertising/Promotion Global Marketing Channels and Physical Distribution Market Research Final Exam |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Define, explain and illustrate:
the marketing principles that together constitute the field of study known as international marketing;
the steps and processes involved in planning market entry strategy of a firm into a foreign market. |
||
Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
Related Preparation | Further Study | ||
1) | Introduction to International Marketing | ||
2) | The International Marketing Environment | ||
3) | Cultural Dynamics / Business Customs | ||
4) | International Political Environments | ||
5) | Marketing in a Digital World | ||
6) | Strategy Alternatives & Expansion | ||
7) | Midterm Exam | ||
8) | International product strategy | ||
9) | International pricing strategy | ||
10) | Global Advertising/Promotion | ||
11) | Global pazarlamama kanalları ve fiziksel dağıtım | ||
12) | Market Research | ||
13) | International Marketing Plan Presentation | ||
15) | International Marketing Presentation | ||
16) | Finals |
Course Notes / Textbooks: | International Marketing (Michael R. Czinkota, Ilkka A. Ronkainen) Publisher: Cengage Learning; 10 edition (August 13, 2012), Language: English ISBN-10: 9781133627517 |
References: | 1) Lojistik ve Tedarik Zinciri Yönetimi: Yazar= Doç.Dr. Ramazan ERTURGUT 2) Satın Alma ve Tedarik Zinciri Yönetimi = Prof Dr. Murat ERDAL 3) Pazarlama Yönetimi / Philip Kotler, Kevin Lane Keller,2018 4) Tedarik Zinciri ve Lojistik Yönetimi = Yazar: Erdal NEBOL Ezgi UZEL 5) Pazarlama Yönetimi A.Hamdi İslamoğlu, Beta Yayın, 2014 |
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
CLOs/PLOs | KPLO 1 | KPLO 2 | KPLO 3 | KPLO 4 | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 1 | 2 | 3 | 4 | 5 | 1 | 2 | 1 | 2 | 3 | 4 | 5 | 6 | |
CLO1 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Lectures | |
Discussion | |
Case Study | |
Problem Solving | |
Demonstration | |
Views | |
Laboratory | |
Reading | |
Homework | |
Project Preparation | |
Thesis Preparation | |
Peer Education | |
Seminar | |
Technical Visit | |
Course Conference | |
Brain Storming | |
Questions Answers | |
Individual and Group Work | |
Role Playing-Animation-Improvisation | |
Active Participation in Class |
Midterm | |
Presentation | |
Final Exam | |
Quiz | |
Report Evaluation | |
Homework Evaluation | |
Oral Exam | |
Thesis Defense | |
Jury Evaluation | |
Practice Exam | |
Evaluation of Implementation Training in the Workplace | |
Active Participation in Class | |
Participation in Discussions |
LEARNING & TEACHING METHODS | ASSESMENT & EVALUATION METHODS | ||||||||||||||||||||
CLO1 | |||||||||||||||||||||
-Lectures | -Midterm | ||||||||||||||||||||
-Discussion | -Presentation | ||||||||||||||||||||
-Case Study | -Final Exam | ||||||||||||||||||||
-Problem Solving | -Quiz | ||||||||||||||||||||
-Demonstration | -Report Evaluation | ||||||||||||||||||||
-Views | -Homework Evaluation | ||||||||||||||||||||
-Laboratory | -Oral Exam | ||||||||||||||||||||
-Reading | -Thesis Defense | ||||||||||||||||||||
-Homework | -Jury Evaluation | ||||||||||||||||||||
-Project Preparation | -Practice Exam | ||||||||||||||||||||
-Thesis Preparation | -Evaluation of Implementation Training in the Workplace | ||||||||||||||||||||
-Peer Education | -Active Participation in Class | ||||||||||||||||||||
-Seminar | - Participation in Discussions | ||||||||||||||||||||
-Technical Visit | |||||||||||||||||||||
-Course Conference | |||||||||||||||||||||
-Brain Storming | |||||||||||||||||||||
-Questions Answers | |||||||||||||||||||||
-Individual and Group Work | |||||||||||||||||||||
-Role Playing-Animation-Improvisation | |||||||||||||||||||||
-Active Participation in Class |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Quizzes | 1 | % 10.00 |
Presentation | 1 | % 10.00 |
Midterms | 1 | % 30.00 |
Semester Final Exam | 1 | % 50.00 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
Course | 14 | 42 | 588 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 0 | 0 | 0 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Total Workload of Teaching & Learning Activities | - | - | 588 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 1 | 1 |
Semester Final Exam | 1 | 1 | 1 |
Total Workload of Assesment & Evaluation Activities | - | - | 6 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 594 | ||
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 6 |