Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing. |
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| 2) |
To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies. |
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| 3) |
To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly. |
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| 4) |
To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms. |
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| 5) |
To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes. |
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| 6) |
To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms. |
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| 7) |
To be able to follow digital transformation and technology trends with an awareness of lifelong learning. |
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| 8) |
To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes. |
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| 9) |
To be able to work effectively within a team and take responsibility. |
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| 10) |
To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management. |
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| 11) |
To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level. |
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