SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50031YETUS-YON2010	Communication	1	Spring	2	0	2	3

Course Type :	University Elective
Cycle:	Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Language of Instruction:
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	E-Learning
Name of Coordinator:	Dr. Öğr. Üyesi İREM AYAN DANACILAR
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	It is to contribute to world experiences by absorbing the basic basic communication competencies towards this goal.
Course Content:	In this course , emphasizes on comunication science's basic concepts. This course provides an opportunity to improve time managing, emphatizing , internal and external communication process management , solution of confiliction of communication to students will be takeing in charge in public relations area by making communication strategies , classification , targets and implementation.

Course Specific Rules

none

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) To be able to distinguish and interpret communication types.
2) Ability to comment on general communication techniques
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Using effective communication skills in professional and daily life
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Identifying effective types of communication

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Meeting and informing about the course content
2)	The concept of communication and its basic features
3)	Types of communication, functions of communication
4)	Verbal Communication
5)	written communication
6)	nonverbal communication
7)	Communication levels
8)	Midterm Exam Week
9)	Communication levels II
10)	Communication and Reputation
11)	Communication and Social Media
12)	Communication and Crisis Management
13)	Communication and Conflict Management
14)	Communication and Body Language
15)	Strategic Communication Management
16)	Final Exam Week

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To demonstrate the ability to analyze and explain the fundamental concepts, theoretical frameworks, and legal regulations pertaining to the field of e-commerce and marketing.
2)	To possess up-to-date knowledge of the digital commerce ecosystem, consumer behavior, and marketing strategies.
3)	To demonstrate the ability to identify challenges within digital marketing, logistics, and foreign trade processes, and to propose fundamental solutions accordingly.
4)	To demonstrate the ability to formulate marketing strategies through the application of data analysis, search engine optimization (SEO), search engine marketing (SEM), and e-commerce software platforms.
5)	To demonstrate the ability to integrate business management, accounting, and foreign trade knowledge into digital trade operations and processes.
6)	To be able to effectively manage operations such as product, customer, and order management on e-commerce platforms.
7)	To be able to follow digital transformation and technology trends with an awareness of lifelong learning.
8)	To demonstrate the ability to critically assess advancements in the field and effectively integrate acquired knowledge into organizational and business processes.
9)	To be able to work effectively within a team and take responsibility.
10)	To be able to effectively use written and verbal communication skills in the workplace and prepare professional presentations for senior management.
11)	To be able to create content targeted at the audience on social media and digital platforms, and manage digital brand communication at a basic level.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Homework
Brain Storming
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 5.00
Midterms	1	% 25.00
Semester Final Exam	1	% 60.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	0	0	0
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	2	5	10
Total Workload of Teaching & Learning Activities	-	-	10
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	30	30
Semester Final Exam	1	60	60
Total Workload of Assesment & Evaluation Activities	-	-	90
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			100
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3

Course Notes / Textbooks:	Öğretim elemanı notları
References:	Lecturer's notes