| Course Objectives: |
Human beings need communication to sustain their existence. With this aspect, communication directs many cases between individuals, between communities, between places and times and acts as a bridge. Lesson; This mission, which is undertaken by communication, aims to put forward the most accurate, effective and interactive way. The aim of lesson; To develop awareness of communication processes, to emphasize the importance of communication in human life psychologically and sociologically.
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| Course Content: |
In this course , emphasizes on comunication science's basic concepts. This course provides an opportunity to improve time managing, emphatizing , internal and external communication process management , solution of confiliction of communication to students will be takeing in charge in public relations area by making communication strategies , classification , targets and implementation. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Knows the origin, goals, details, qualities of communication.
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2) Explains the importance of communication types such as verbal communication, non-verbal communication and written communication in human life. Knows its distinctive features.
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3) Learns the skills that will make communication effective theoretically. Draws attention to the importance of effective communication in education and business life.
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4) Explain the effect of the concept of cooperation on the communication process. Draws attention to the social consequences of communication between individuals.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Interprets technological developments within the framework of communication and looks critical.
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2) In effective communication, she/he applies to her life with her individual and social achievements.
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3) Develops communication skills and applies them to social life. Regulates human relations in education and business life.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Enhances the curiosity of learning by developing research, questioning and criticism competencies
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| Course Notes / Textbooks: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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| References: |
Aysel Aziz, İletişime Giriş, Hiperlink Yayınları.
Merih Zıllıoğlu, İletişim Nedir?, Cem Yayınevi.
Nüket Güz, Etkili İletişim Terimleri, İnkılap Yayınları.
Nezih Orhon, Ufuk Eriş, İletişim Bilgisi, Anadolu Üniversitesi Yayınları.
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Gains the ability to analyze and solve problems. |
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| 1) |
Experience all processes in business life. |
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| 1) |
Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, |
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| 1) |
Has practical knowledge of creative directing during commercial shooting. |
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| 1) |
Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management. |
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| 2) |
Has ethical and social responsibility awareness. |
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| 2) |
Takes part in the activities related to the field of education in an enterprise operating in its field. |
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| 2) |
To make manual and computer aided drawing |
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| 2) |
Develops creative designs with the knowledge acquired in the field. |
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| 2) |
Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design. |
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| 3) |
Takes responsibility as a team member in the field of business and operations. |
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| 3) |
Compares theoretical knowledge and application. |
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| 3) |
Having enough knowledge to make creative directives during commercials, |
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| 3) |
Uses current graphics software in computer environment. |
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| 3) |
Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design. |
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| 4) |
Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation. |
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| 4) |
Having basic video capture and camera usage information; Video montage, Know editing techniques, |
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| 4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
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| 4) |
Be aware of written, oral communication and interaction. |
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| 4) |
Compiles the knowledge and experience gained in the field. |
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| 5) |
Follows advanced technologies and developments related to digital transformation. |
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| 5) |
Web designing, developing and managing a web page effectively and effectively, |
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| 6) |
Gain awareness of lifelong learning. |
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| 6) |
To be able to use current graphics software in computer environment, |
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| 7) |
Has awareness of citizenship competence. |
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| 7) |
Designs computer games and mobile applications in a manner that dominates digital and design areas. |
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| 8) |
To be able to use the technical equipments related to photography and image effectively and effectively, |
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| 8) |
Evaluates the developments in the field with an entrepreneurial understanding. |
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| 9) |
To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio. |
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| 9) |
Plans and conducts marketing activities of institutions and organizations through digital media and social media. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
2 |
28 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
5 |
5 |
| Total Workload of Teaching & Learning Activities |
- |
- |
33 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
1 |
5 |
5 |
| Midterms |
1 |
30 |
30 |
| Semester Final Exam |
1 |
50 |
50 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
85 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
118 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |