SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
ISL7102	Corparate Strategy	1	Spring	3	0	3	6

Course Type :	Elective Course II
Cycle:	Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi BAŞAK KURU
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi BAŞAK KURU
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to equip students with fundamental concepts, theoretical perspectives, and analytical tools in strategic management, enabling them to evaluate how firms achieve and sustain competitive advantage and adapt to changing environmental conditions from a holistic perspective.

Course Content:

This course covers the fundamental concepts, theoretical frameworks, and practical tools of strategic management. It examines the evolution of strategic management, competitive advantage, and strategic fit, followed by analyses of the external environment (PESTLE, industry analysis) and internal environment (resource-based view, VRIO). The course also explores competitive strategies, corporate strategy, diversification, mergers and acquisitions, and internationalization strategies. In the later weeks, topics such as strategic innovation, digital transformation, Blue Ocean Strategy, performance measurement (Balanced Scorecard and KPIs), strategic leadership, sustainability and ESG, as well as crisis management and organizational resilience are discussed. The course emphasizes not only theoretical understanding but also the development of analytical and evaluative skills.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Explains the fundamental concepts and evolution of strategic management.
2) Describes external environment and industry analysis tools (PESTLE, Five Forces).
3) Explains internal analysis, the resource-based view, and the VRIO framework.
4) Compares different types of competitive and corporate strategies (Porter, diversification, M&A).
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Applies internal and external analysis tools to evaluate a firm’s strategic position.
2) Develops strategic recommendations by analyzing alternative strategies.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Demonstrates strategic thinking and decision-making capability under uncertainty and dynamic environments.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to strategic management concepts, evolution, and strategic thinking.
2)	External environment analysis including PESTLE and industry analysis.
3)	Internal analysis, resource-based view, and VRIO framework.
4)	Competitive strategies and strategic positioning approaches.
5)	Corporate strategy and diversification analyzed from a synergy perspective.
6)	Mergers and acquisitions and integration processes.
7)	Internationalization strategies and market entry modes.
8)	Midterm
9)	Strategic innovation, digital transformation, and platform economy.
10)	Blue Ocean Strategy and value innovation.
11)	Strategic control, performance measurement, and KPI design.
12)	Strategic leadership and top management dynamics.
13)	Sustainability, ESG, and green strategy approaches.
14)	Strategic crisis management and organizational resilience.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7
Program Öğrenme Çıktıları (PÖÇ)
1) Explains the core concepts, theories, and functioning of financial markets in financial economics.
2) Demonstrates advanced knowledge of financial instruments, asset pricing approaches, and macro-financial relationships.
3) Analyzes and interprets financial and economic data using quantitative methods and econometric techniques.
4) Conducts risk, return, and valuation analyses based on financial data.
5) Applies academic research methods to conduct literature reviews, design research, and produce scientific reports.
6) Conducts independent research in accordance with academic ethics and communicates findings effectively in written and oral form.
7) Develops alternative solutions in financial decision-making processes by using analytical thinking skills.
8) Monitors developments in the global financial system and evaluates their economic and financial impacts.
9) Identifies, measures, and develops appropriate risk management strategies for financial risks.
10) Interprets and applies knowledge and skills in finance with an interdisciplinary perspective.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explains the core concepts, theories, and functioning of financial markets in financial economics.
2)	Demonstrates advanced knowledge of financial instruments, asset pricing approaches, and macro-financial relationships.
3)	Analyzes and interprets financial and economic data using quantitative methods and econometric techniques.
4)	Conducts risk, return, and valuation analyses based on financial data.
5)	Applies academic research methods to conduct literature reviews, design research, and produce scientific reports.
6)	Conducts independent research in accordance with academic ethics and communicates findings effectively in written and oral form.
7)	Develops alternative solutions in financial decision-making processes by using analytical thinking skills.
8)	Monitors developments in the global financial system and evaluates their economic and financial impacts.
9)	Identifies, measures, and develops appropriate risk management strategies for financial risks.
10)	Interprets and applies knowledge and skills in finance with an interdisciplinary perspective.	5

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Reading
Homework
Individual and Group Work
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Midterms	1	% 40.00
Semester Final Exam	1	% 60.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	14	14
Total Workload of Teaching & Learning Activities	-	-	56
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	15	15
Midterms	1	36	36
Semester Final Exam	1	46	46
Total Workload of Assesment & Evaluation Activities	-	-	97
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			153
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			6

Course Notes / Textbooks:	Online Beykoz
References: