| Course Objectives: |
The International Business course provides both theoretical and practical knowledge. The general purpose of the course is to teach students the concepts of commercial transactions between two or more countries while explaining the difference between local and international operations and helping them understand global business in general terms. |
| Course Content: |
This course covers the environmental factors affecting a global business, the structures and management strategies of global businesses, export-import-foreign direct investment terms, international agreements and collaborations, target market selection strategies, and functions of global businesses such as production, marketing, accounting, finance, and human resources. As a result, the course increases students` ability to comprehend the nature of international business at micro and macro levels. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Compares and differentiates domestic versus international business, including their economic, social, political, and cultural environments.
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2) Evaluates internationalization decisions; selects suitable host countries for FDI and differentiates market entry strategies/modes.
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3) Explains governmental influence on international trade, cross-national cooperation, and agreements; identifies trade policy instruments used to promote international business.
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4) Describes the major functions and organizational structures of MNEs; evaluates the challenges and advantages of managing operations internationally versus locally.
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5) Identifies the global financial environment—especially foreign exchange markets—and links it to international business decisions.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduces globalization and international business, focusing on what and why international business is studied and the key motivations created by globalization for firms. |
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| 2) |
Covers cultural environments in international business, emphasizing the importance of national culture, cross-cultural communication complexities, and guidelines for cultural adjustment. |
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| 3) |
Examines political and legal environments, including how politics and laws influence business activities, political risk, and major legal issues facing international companies. |
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| 4) |
Focuses on economic environments by using economic analysis, economic systems, economic freedom, and development indicators to assess country business contexts. |
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| 5) |
Addresses cross-national cooperation and agreements, covering types of international economic integration, the global trading system, and the rationale for regional integration. |
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| 6) |
Covers international business strategy, including the concept of strategy in MNEs, the resource/capability view, the value chain, and the global integration–local responsiveness tension. |
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| 7) |
Covers country evaluation and selection, focusing on country scanning, opportunity–risk variables, limitations of comparative data sources, and the logic of foreign expansion decisions. |
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| 8) |
Midterm exam |
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| 9) |
Covers export and import, including core principles, motivations, common challenges, and the key components of an export plan. |
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| 10) |
Covers direct investment and collaborative strategies, discussing the rationale for wholly owned FDI, modes of collaboration, and key drivers of success and failure. |
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| 11) |
Addresses the organization of international business, including classical and neoclassical structures and systems for coordinating and controlling international activities. |
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| 12) |
Covers “Marketing Globally,” including international marketing orientations, segmentation and targeting, country adaptation versus global standardization, international pricing and promotion decisions, and international distribution and branding strategies. |
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| 13) |
Focuses on “Global Operations and Supply-Chain Management,” covering the meaning and scope of global SCM, global operations strategies, global sourcing, the role of information technology, and the importance of quality management in global operations. |
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| 14) |
Covers “International Human Resource Management,” including staffing approaches in MNEs, the expatriate perspective, selection and preparation, compensation, repatriation, and the main reasons for expatriate failure. |
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| 15) |
Final Exam |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Explains the fundamental and theoretical knowledge required for business management. |
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| 2) |
Approaches problems encountered in the field of business administration with an analytical mindset and produces solutions. |
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| 3) |
Develops problem-solving and decision-making abilities through individual and team work. |
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| 4) |
Demonstrates the ability to manage employees and processes in a dynamic business environment. |
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| 5) |
Acquires the skill of writing a thesis that contributes to the field by examining a current problem in business administration from a scientific perspective. |
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| 6) |
Evaluates existing norms and standards in tasks undertaken with a critical perspective, and develops innovative and entrepreneurial ideas. |
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| 7) |
Enhances professional-level competencies beyond undergraduate qualifications in accordance with the expectations of the business world and society, as well as the institutional outcomes defined by our university, and applies them in professional or academic life. |
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| 8) |
Possesses cultural awareness and conveys it to groups both within and outside the field. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
| Course |
13 |
39 |
| Laboratory |
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| Application |
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| Special Course Internship (Work Placement) |
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| Field Work |
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| Study Hours Out of Class |
13 |
39 |
| Presentations / Seminar |
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| Project |
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| Homework Assignments |
2 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
88 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
| Quizzes |
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| Midterms |
4 |
27 |
| Semester Final Exam |
4 |
27 |
| Total Workload of Assesment & Evaluation Activities |
- |
54 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
142 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |